Stefano Messori-Design Strategist & Founder, Strategic Design Hub.

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    • Stefano Messori-Design Strategist & Founder, Strategic Design Hub.'s presentations

    Stefano’s aim is to facilitate a design thinking agenda in organisations pursuing a strategic innovation approach. Stefano collaborates with the management of medium sized and large organisations (on ad hoc projects) but also with start-ups, through online learning and group facilitation sessions.

     

    In addition to promoting and facilitating the adoption of a design agenda within organisations, Stefano encourages managers to challenge their current understanding of their work and the mental models they have created to explain reality.

    Presentation title: 

     

    Beyond Innovation – Creativity and design in the food, hospitality and retail industry.

     

    Presentation Synopsis:

     

    Although many organisations are getting better at innovation, the competition is still intense in many sectors; food, hospitality and retail are no exceptions.

     

    How can you differentiate your business from the competition?

     

    Competitors might try to steal and clone your product, but they can’t do it successfully if you are creating an experience for your customers.

     

    Creativity opens up an opportunity for the creation of new value. Design (thinking) provides the process to create, deliver and capture that value.