Paul Bowman – General manger (northern Europe), Konica Minolta Sensing B.V.

  • Speaker Bio:

    Paul has more than 30 years’ experience of supplying colour measurement solutions to a broad range of industries. For the past 11 years as general manager of Konica Minolta sensing his team has supplied instrumentation to a broad range of suppliers and retailers in the food industry installing solutions for measuring products, packaging and marketing material.

    Presentation Title:

    The importance of colour consistency in food production and retail.

    Presentation Synopsis:

    The presentation will outline the factors which govern an individual’s ideas about colour and the  effect these have on perceived  quality and acceptability. It will also discuss standardisation for visual assessment and the benefits of instrumental colour measurement. It will also briefly describe the differences between colour instruments for food applications.