Kay McCarthy – Founder and Managing Director, MCCP the Authentic Brand People

  • Speaker Bio:

    Kay McCarthy, Founder and Managing Director of MCCP – The Authentic Brand People has over 25 years in the global brand building experience.

    Kay founded MCCP in 2008 to help clients find new ways to unlock the potential of authentic brands and importantly to create brand shaped organisations that can leverage this potential to create competitive advantage.

    MCCP’s rigorous approach to understanding consumer behaviour coupled with their experience of developing actionable strategies means that the results are sustainable.

    MCCP The Authentic Brand People’s global client list includes;

    Heineken, Bewleys, Kerry Foods Service, AIB,  Value Retail, Smurfit Kappa, Tourism Ireland, Failte Ireland, Aer Lingus and Communicorp

    Prior to founding MCCP Kay worked as a Strategic Planning Director with EMEA and held global positions at the McCann World Group and worked client side at Diageo.

    Kay was the selected speaker at the Cannes Global World Advertising Festival 2014 and Eurobest 2014

    Presentation Title:

    The future and their food – Why Gen Y and Z want authentic brands

    Presentation Synopsis:

    Generation Y are now the biggest cohort of consumers and generation Z are hot on their heels. But these under 35’s are looking for something radically different from brands. They need authenticity to truly connect with a brand and their purchasing decisions are based on this. MCCP can help you unlock what it takes to make your brand authentic to remain relevant