Fergal Murray – Former Master Brewer Diageo

  • Fergal Murray’s career as the Guinness Master Brewer has been extraordinary.  It has taken him across the globe and secured his reputation as a leader in the brewing industry. His contribution had a significant impact on the growth of the guinness brand across multiple platforms. There is no real comparison in the world of brewing  to the experience of learning  the science, art and craft of brewing,  which has been handed down over the generations, at St James’s Gate Brewery.    Fergal as a custodian of the immense brewing knowledge and craft brought these skills to his role as Guinness Global Brand Ambassador to drive growth in the Guinness brand.

    As an established brewing expert across the Guinness brewing organisation,  Fergal was immersed in many different roles to advance, improve and enhance the organisation’s brewing capability and beer quality.     This global brewing expertise positioned Fergal uniquely to create the role of the Guinness Global Brand Ambassador.   His reputation soon grew as he was identified as an integral part of the global brand growth strategy across the world. He became the “face of the Guinness brand” where his authenticity, personality and passion significantly contributed to the success of the global marketing and PR strategy.

    He is now using his substantial experience to advise companies looking to the future companies  and assisting in the growth of other great beers.