Elaine Lavery – Co-Founder, Improper Food Limited

  • Speaker Bio:

    Elaine Lavery is co-founder of Improper Food.  Elaine graduated from University College Dublin with a 1.1. in Business & Law (BBLs) in Sept 2012. Together with her business partner Hannah, Elaine became a graduate entrepreneur in 2013. Trading at farmers’ markets initially, the young businesswomen spotted a gap in the Irish and international market for a modern Irish butter brand. Improper Butter is a new way of formulating, branding, packaging and promoting grass-fed Irish butter in response to many of today’s food trends. The company currently supplies its line of butter products to independents and Supervalu (Ireland), independents and Ocado (UK) and other European and Middle Eastern markets.

    Presentation Title:

    Innovation in Irish Butter