Caroline Keeling- CEO, Keelings

  • Presentation Title:

    ERP as a key Success factor for Keelings

    Presentation Synopsis:

    “What you measure you manage” is a key tenet of Keelings business.

    Caroline Keeling will outline some of Keelings Key focuses to deliver sustainable results, with particular focus on how they have developed

    and used their own ERP system to give them a competitive advantage. Caroline will also outline how Keelings have leveraged their skills in

    ERP systems and Management Services to create a new business for Keelings.

    Speaker Bio:

    Caroline Keeling is the CEO of Keelings.  Keelings is a 100% Irish-owned family business which started producing fruits and salads on their farm in the 1930’s supplying produce to local Dublin markets. Keelings are focused on growing and sourcing the best fresh produce from around the world.

     

    The Company has expanded to its current size with 5 divisions – Keelings Retail, Keelings Farm Fresh, Keelings Market, Keelings International and Keelings Solutions.  Keelings is headquartered in FoodCentral, Co. Dublin, Ireland but has operations around Ireland, in the UK, Europe and Asia. Keelings employs approximately 2,000 people and has sales of over €300m.

     

    Keelings launched its branded range of produce into stores in 2010 and since then it has gone from strength to strength. Kantar Worldpanel recently disclosed the Top 100 FMCG brands in Ireland, ranking Keelings at #17 this year.  As well as the standard range of punnets, the brand has also released a number of innovative products including the family platter, the twin pack and the Snack Pot range.

     

    As well as fresh produce, Keelings has developed produce-specific ERP software solutions, consultancy and management services.  Keelings Solutions supplies a suite of software and services that provides industry focused solutions in procurement, stock management, warehouse and production planning, as well as sales and quality assurance.

     

    Caroline has a BSc (Chem) & MSc in Food Science which she obtained from University College Dublin (UCD).  Caroline started her career with Green Isle foods from 1992 – 1994, going on to join Keelings as Technical Manager in 1994, becoming Group MD in 2006. Caroline is a board member of the Ifrah Foundation, a member of the Export Trade Council and also sits on the Bord Bia Board.