Aidan Duffy – Client Development Manager, HIM! International

  • Speaker Bio:

    Aidan has an extensive experience in the Irish and UK markets having previously worked within fresh produce and export food trade with both Keelings & Bord Bia under their Marketing fellowship programme.  A graduate in Food business and International Marketing practice in food from University College Dublin (UCD).  Aidan leads Irish operations for HIM International, a leading research agency on shopper insight in the convenience retail channel.

    Presentation Title:

    Understanding the Convenience shopper in Ireland

    Presentation Synopsis:

     Convenience retailing in Ireland has become one of its leading retail channels for shoppers matching the evolving and increasingly fast paced lifestyle of her population.  Increased promiscuity, changing shopping missions and a demand for quality on-the-go & greater availability from a health conscious and time poor consumer has led to a demand for a greater understanding this shopper.

    HIM International bridges the retailer and shopper gap by delivering “moment of truth” insight of convenience retailing in Ireland, looking at shopper trends, experience in store and benchmarking performances across Ireland’s leading c-store retailers building on expertise from HIM’s experience in the UK& European markets to give a comprehensive overview of what makes the shopper in Ireland and its market tick.